May-25-2001. There are millions of wonderful
designed websites with loads of content and functionality
out there. But nobody seems to really use them ... what's
wrong ?
Most
of us would answer something like: hey the design and the
marketing need a change ! blah
... Marketing is responsible
to bring folks on your page, the designer is responsible for
convincing them to stay ...
blah ... The magic words are "design", "content"
and "webmarketing" blah ... The difficult balance
between design, content, useability, cost control and marketing
are key to succeed blah ... While the marketing needs offensive
design and slogans, the page itself needs useability blah
.... blah again .... At the beginning of each project write
down what are your main targets. Mind them at every step,
more blah ...
Is
it all about design and marketing ?
No
! all what you think is key to the success of projects is
important, but absolutely secondary ! To gain confidence and
faith in your work you have to be honest to your customers,
your visitors and yourself.
You
can design, fill content and promote one mn years, without
clean, classified, working, and meaningful content
you are going to **** up everyone in a very short time span.
The
keys to success are controlling and preparation
of your content ! Never ever start with anything else. Calculate
for these tasks at least 70% of your time.
|
| defensive
design |
| place
additional information at a seperate place.
don't
use newest client side technologies at commercial homepages
- many users are browsing with outdated software !
2-3 colours and their variations are enough, the design
you choose
needs
to stay readable !
|
| defensive
links |
| thoughtful
place useful links !
-->
use links, that users can see and follow
-->
they should always open a new window, if they lead to
a place, where content of your page definitely gets
skipped
|
| defensive
content |
thoughtful
place different contents
one page -> one subject
|
|
